Msasa Capital - Brand Identity creation for a private investment & financial advisory boutique.

Project Year 2024 | Brand Identity, Visual System & Touchpoints.

Msasa Capital is a private investment and financial advisory boutique founded on trust and confidentiality. Operating on an old-fashioned merchant banking model, they focus on creating relationships and leveraging strong networks for their clients.

The core concept is built around the Msasa Pod as a symbol of growth, perseverance and long term strategy. Flexible Msasa pods grow slowly and steadily into a large and resilient tree renowned for its shape and balance. 

Thrusting upwards and cultivating a network of interconnected branches; twisting and turning to provide coverage. A fitting metaphor for the Msasa Capital Way.

Colour - a robust palette to accommodate their growing product line.

Hex:344231

Hex:6C8B4C

Hex:F2EFE3

Hex:1D1D1F

Typography - Philosopher (wordmark)

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 ! @ # $ % & – + ?