Charkatech - Identity creation for an emerging international software company.
Project Year 2026 | Brand Positioning, Visual Identity System, Product extensions, Naming.
The identity of Charkatech is rooted in the symbolism of weaving; drawing inspiration from the “Charka”, a traditional handloom and the latin root “teks”, meaning to weave together strands in order to build. The name fuses the Sanskrit and latin.
From this foundation emerges a vision of technology that is not only functional but deeply contextual – software that speaks to the environments, traditions and needs of the communities it serves. The visual identity reflects this core ethos.
The logo translates this ideology into geometry, with the loom reimagined as a radial grid; its spokes intersecting to form a woven knot. This textile inspired pattern symbolises strength in unity with strands interlaced to create something greater than their parts.