Adjuration Advisory - A brand identity framework to establish strategic authority in the fintech sector.
Project Year 2026 | Brand Architecture, Brand Strategy and Visual Identity System.
A new advisory venture, founded by leading players in the payment technology landscape. Adjuration started as just a name and a vision of what they wanted to offer. After a substantial concept and ideation period, the Adjuration Advisory brand architecture was created.
The brand needed to communicate binding direction, operational seriousness and decision ownership; while remaining robust enough to scale across services and long-term client relationships in regulated, high-consequence environments.
First and foremost, the brand needed to signal trust and competence; the identity needed to come across as inevitable. Clients should see the brand and think ” if they’re involved, this is the time for early adoption”. To achieve this, we focused on substance over showmanship.
Concept: The identity uses Neo-morphism to focus on exuding subtle confidence, by blending depth with modern minimalism into a calm, cohesive aesthetic with a sense of material continuity.
Colour - a subtle but versatile palette.
Hex:06302C
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Hex: #A7AAB3
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Typography - Neue Haus Grotesk
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