House of Legends - A professional identity for a growing business.
Project Years 2023-25 | Brand Positioning, Visual Identity System, Packaging
House of Legends is a small batch coffee roastery, offering single origin coffee beans, roasted with care. The business was gaining momentum and needed a brand identity to reflect this and change their brand perception to a luxury product.
The core symbol is composed from the house silhouette framed by the emblem border.The house element is a stylized & abstract representation of the pre-fab structure that first housed the business.
The framing element resembles a coat of arms, indicating a sense of heritage to honor the traditions of coffee roasting
Colour - deep browns and golden highlights create a subtle palette.
Hex:231F20
Hex:FCE699
Hex:B28954
Hex:06213A
Typography - ITC Avant Garde
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 ! @ # $ % & – + ?