House of Legends - A professional identity for a growing business.

Project Years 2023-25 | Brand Positioning, Visual Identity System, Packaging

House of Legends is a small batch coffee roastery, offering single origin coffee beans, roasted with care. The business was gaining momentum and needed a brand identity to reflect this and change their brand perception to a luxury product.

The core symbol is composed from the house silhouette framed by the emblem border.The house element is a stylized & abstract representation of the pre-fab structure that first housed the business. 

The framing element resembles a coat of arms, indicating a sense of heritage to honor the traditions of coffee roasting

Colour - deep browns and golden highlights create a subtle palette.

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Typography - ITC Avant Garde

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