Springstone Capital - A brand system that signals confidence and creativity.
Project Year 2025 | Visual Identity and touchpoints.
Springstone Capital is an advisory and private investment platform focused on Africa, with particular emphasis on Southern Africa. The experienced team assists clients leverage opportunites in the African Landscape. They needed an identity that would impart confidence and creativity
Springstone Capital find potential in raw materials, adding form and shape to sculpt and refine opportunities through vision and experience. Their logo draws inspiration from stone sculptures, using geometric shapes and sculptural lines to signify strength, stability and permanence as well as indicating creativity.
Interlocking shapes, circular patterns & pathways highlight collaboration and partnerships with intersecting lines to depict Springstone’s role in navigating complexities and connecting stakeholders.
Concept: The sculptor - finding potential in raw materials, adding form and shape, refining and creating opportunity through vision and experience. With focus and insight, resources are maximised to provide value and execute a vision into a working model.
Colour - simple, sophisticated earthy tones inspired by soapstone carvings.
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Typography - Minion Variable Concept
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 ! @ # $ % & – + ?